It's 1971 - the campaign logo is "You can take a white horse anywhere" - implying that it's possible to drink this particular whisky in the bath, and what a great idea for an advertising campaign!The horse and bath are in the studio. The lighting is set up - irrors reflect the angles to enhance the romantic nature of the image. As horses are wont to do, this one chose the pristine white carpet as the perfect spot to relieve itself. Chaos ensued as the team scrambled to clean the mess, their frantic efforts multiplied endlessly in the mirrors that surrounded the set. With no solution in sight, desperation gave way to creativity: a smoke machine was deployed, shrouding the scene in an ethereal haze. And just like that, the disaster disappeared—or at least, it was artfully concealed. Sometimes, calamity has a curious way of birthing brilliance, and the resulting photograph was nothing short of extraordinary, as you can witness here!Outtakes from the shoot include a male assistant stepping in to pose for a lighting test—not quite as captivating, I dare say!
In a studio only 18 ft x 28 ft, about thirty people were staged within an area 12 ft x 12 ft, supplemented by a number of polystyrene cutouts at the black ( see SPACE MAKERS ). Remembering names was a problem because everyone was so made up they were virtually unrecognizable from their picture …
