A scene that evokes the spirit of Man Ray’s Violon d’Ingres, though not a direct homage. This image carries its own tale: the Nivea model, handpicked by the Paris agency for her lovely face, was—according to my father—plagued by knees too knobbly for the art director’s liking. Thus, the decision was made to photograph her from behind—a choice as practical as it was artistic. After all, in those days, a rear view came at a fraction of the cost of a full-frontal shot, making it a win for both aesthetics and the budget!Of course, the Nivea colour is blue - here is the original advertisement that appeared in the UK in the mid-eighties.In the olden days, nivea was in tubs - so the art director, Paul Arden, thought the catchphrase "Nivea no in tubs" was such a great opportunity - the girl sits on the edge of a bath tub, and the beauty of the image no doubt seduced more than one person into purchasing the new Nivea cream in tubs...
Now anyone can look like McEnroe!Within twenty-four hours, an ad in the local paper generated 150 replies from would-be John McEnroes. There was a tall one, a child one, a female one, a dog one!By adding his trademarks a headband and sultry expression a team of lookalikes gave the advertising copywriter his cue for the …
