This was Michael’s first « orgy » — a lively Tiddlywinks shoot for Whitbread. Even with their sizable budgets, cost considerations were key, so an advertisement was placed in the Evening Standard seeking participants. Over 500 people responded, and 25 students were selected, each paid £25 for the day.
Michael was thrilled with the result—playful, spontaneous, and brimming with energy.
Unfortunately, Whitbread never used the images, as is often the case with experimental work. It’s a shame, as such projects tend to capture a natural charm and humor often absent from heavily researched campaigns. Instead, the client took the idea and ultimately went in a completely different direction.
