Now anyone can look like McEnroe!Within twenty-four hours, an ad in the local paper generated 150 replies from would-be John McEnroes. There was a tall one, a child one, a female one, a dog one!By adding his trademarks a headband and sultry expression a team of lookalikes gave the advertising copywriter his cue for the caption: You don't have to be McEnroe to wear Nike'. White polystyrene was positioned on the ground to bounce light back up into the shadow areas, this was cropped out of the ad itself. Here's Michael in action, taking the time to ensure that everybody is well-positioned!
It's 1971 - the campaign logo is "You can take a white horse anywhere" - implying that it's possible to drink this particular whisky in the bath, and what a great idea for an advertising campaign!The horse and bath are in the studio. The lighting is set up - irrors reflect the angles to enhance …
