Lighthouse party for Gordon's Gin – Alcohol Advertising Group Scene Postcard by Michael Joseph

Photographer: Michael Joseph
Date: 1970s

Postcard:
Width: 154 mm
Height: 154 mm

Sun, sea air, and a splash of swagger 🍸
This image began life as part of a Gordon’s Gin advertisement—an easy, champagne-bright moment where fashion, flirtation, and leisure collide. Shot on colour film, it captures that unmistakable optimism of the era: patterned dresses, golden jackets, laughter spilling over with the drinks, and the coast stretching out beyond the party.

Reframed now as a postcard, it’s less about selling gin and more about bottling a feeling—carefree, sociable, and beautifully of its time.

#seasideparty
#ginandglamour
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#coastallife
#retrostyle
#effortlesselegance
#summerbythesea
#vintagesocial
#fashionandfriends
#goldenhourenergy
#carefreeera
#coastalchic