Nude on bath, Nivea rear view arm outstretched, blue tone bromide with green surround, Now in Tubs photo-shoot by Michael Joseph

Photographer:     Michael Joseph 
Date:                   1986

Image                 W: 152 mm         H: 197 mm
Mount                 w : 300 mm         h : 400 mm

Authentic darkroom picture showing the Nivea now in tubs lady relaxed on the bath edge.
Sold with a silver mount as seen in the photo

An authentic color print from the 1980s, mounted on an off-white mat signed by the photographer.

This photograph was created after my father captured an image of a naked woman sitting on a bathtub for a Nivea campaign. The slogan was “Nivea now in tubs,” so the playful idea of a woman on a tub seemed quite fitting! In the past, Nivea was sold in tubes, making this a clever play on words.

This genuine darkroom print highlights the immense effort that went into not only capturing the perfect shot but also meticulously developing it to meet the vision of the art director and the client…