Photographer: Michael Joseph
Date: early 70s
Image Width: 295 mm Height : 365 mm
Frame: W 600 mm H 800 mm
This is a captivating and authentic darkroom print by Michael Joseph, taken in the 1970s at the historic Syon Lodge. Originally created as part of a Schweppes Tonic campaign, the image showcases Joseph’s signature style of whimsical and surreal composition.
The photograph depicts a richly ornate interior filled with eclectic details that draw the viewer in. At its center is a distinguished gentleman seated in an opulent chair, engaged in an activity with a magnifying glass that blends elegance with eccentricity. Surrounding him is his butler with the tray upon which is poised the tonic bottle, aswell as several striking Dalmatian sculptures and imagery, which add an unexpected and playful touch to the otherwise regal setting. The meticulous arrangement of elements within the frame, combined with the interplay of textures and tones, exemplifies Joseph’s masterful eye for both storytelling and detail.
This darkroom print is a one-of-a-kind piece, embodying the originality and charm of 1960s advertising while offering timeless artistic value. A true collector’s item, it captures a unique moment in both photographic and cultural history. Perfect for enthusiasts of mid-century photography or anyone seeking a truly distinctive work of art.
