Gordon's early advert, after-work drinks in the studio - photo by Michael Joseph

Mix with Gordon’s (Studio Scene)
Photo taken in the 1970s
by Michael Joseph

Size: 15 cm (w) × 20 cm (h)
Medium: Aluminium print
Format: Small Format Print on Aluminium
Edition: Later print

A lively collision of performance and promotion, Mix with Gordon’s (Studio Scene) captures the orchestrated glamour of a 1970s advertising set. Lights blaze overhead, cameras hover mid-frame, and stylists, models, and crew interweave in a carefully choreographed bustle. At the edge of the action, the product stands poised — cool, composed, and central to the narrative.

Unlike traditional lifestyle imagery, this composition reveals the theatre behind the illusion. Figures lean in conversation, adjust hair and wardrobe, sip from glasses, and prepare for the next take. The image becomes a study in layers: foreground intimacy, mid-ground staging, background machinery — all balanced within a single, saturated frame.

The palette is bold and celebratory. Warm ambers and flushed skin tones contrast with crisp whites and the gleam of glassware. The bottle’s deep green anchors the composition, while reflections in ice and stemware add sparkle and depth.

Created during the 1970s, when commercial photography embraced colour, spectacle, and aspirational storytelling, this work reflects Michael Joseph’s instinct for narrative construction. It transforms an advertisement into a cultural document — capturing not only a brand moment, but the atmosphere of an era defined by style, collaboration, and visual confidence.

Printed on aluminium, the rich tonal range and saturated hues gain heightened clarity and depth. The smooth surface enhances contrast and luminosity, giving the image a contemporary finish while preserving its period authenticity.

A vibrant and collectible small-format work, available exclusively through this gallery.

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