William Franklyn, Schweppes advertisement in a british public house, darkroom test print by Michael Joseph

Michael Joseph — Schweppes Tonic Advertisement, London, late 1960s/early 70s
Original vintage photograph, signed by the artist

Image: W 410mm × H 490mm
Mount: W 500mm × H 700mm

This rare photograph captures actor William Franklyn, the suave face of Schweppes’ iconic “Schhh… You know who” campaign. Running from 1965 into the early 1970s, these witty ads made Franklyn a household figure and set a benchmark for sophisticated brand storytelling in post-war Britain.

Shot by renowned photographer Michael Joseph, the scene distils the energy of a London party — lively, witty, and unmistakably of its era. At its centre, Franklyn raises his bottle of Schweppes in a perfectly timed moment, while Joseph’s careful composition animates the surrounding characters, creating a tableau that feels both humorous and cinematic.

Far beyond advertising ephemera, Joseph’s image stands as a cultural artefact — a clever union of star power and photographic artistry.

• Authentic darkroom test print

• Mounted, signed by Michael Joseph

• Dispatch handled with care and devotion, as with all one-off historical pieces

• Sold as seen in photographs provided

A witty, beautifully composed slice of advertising and photographic history — a collaboration between a legendary actor and one of Britain’s most distinctive photographers.

More about the model: https://www.theguardian.com/tv-and-radio/2018/jun/01/william-franklyn-actor-commercials-schweppes-1979