Pirelli deception

This was Michael's first "orgy" — a lively Tiddlywinks shoot for Whitbread. Even with their sizable budgets, cost considerations were key, so an advertisement was placed in the Evening Standard seeking participants. Over 500 people responded, and 25 students were selected, each paid £25 for the day.Michael was thrilled with the result—playful, spontaneous, and brimming …

  Now anyone can look like McEnroe! Within twenty-four hours, an ad in the local paper generated 150 replies from would-be John McEnroe. There was a tall one, a child one, a female one, a dog one! By adding his trademarks a headband and sultry expression a team of lookalikes gave the advertising copywriter his cue …

It's 1971 - the campaign logo is "You can take a white horse anywhere" - implying that it's possible to drink this particular whisky in the bath, and what a great idea for an advertising campaign!The horse and bath are in the studio. The lighting is set up - irrors reflect the angles to enhance …

Of course, the Nivea colour is blue - below is a copy of the original advertisement that appeared in the UK in the mid-eighties. In the olden days, Nivea was in tubs - so the art director, Paul Arden, thought the catchphrase "Nivea now in tubs" was such a great opportunity - the girl sits …

This photo captures one of those unforgettable moments in time. The client envisioned a nude girl surrounded by sheep, but the reality behind the scene was far more complex. Imagine shepherds managing the flock, fencing in the background, a makeup artist and hairdresser at work, Land Rovers parked nearby, and the sprawling grassy hillside bustling …