Photo on aluminium
Mix with Gordon’s
Photo taken in the 1950s
Size: 15 cm (w) × 20 cm (h)
Medium: Aluminium print
Format: Small Format Print on Aluminium
Edition: Later print
A vibrant collision of glamour, leisure, and alpine cool, Mix with Gordon’s captures the exuberant optimism of 1970s lifestyle advertising. Set against a dramatic snow-capped backdrop, the scene radiates colour and conviviality — ski gear, bright knitwear, and clinking glasses framing a moment of après-ski indulgence.
At the centre, a bottle anchors the composition while figures lean inward in animated conversation. The parasol, mountain peaks, and bundled spectators create layered depth, transforming what might have been a simple product image into a cinematic social tableau.
The palette is unapologetically saturated — crimson jackets, amber drinks, icy whites, and electric blues — heightening the sense of celebration and escapism. The image is less about the drink itself and more about atmosphere: shared warmth in cold air, laughter against snow, style meeting spontaneity.
Created during the 1970s, when commercial photography embraced bold colour and aspirational storytelling, this work reflects Michael Joseph’s instinct for staging, energy, and visual impact. The advertisement format becomes a cultural snapshot — fashion, leisure, and branding converging in one exuberant frame.
Printed on aluminium, the colours intensify with striking clarity. The smooth surface enhances contrast and detail, giving the image a contemporary sharpness while preserving its retro charm and period authenticity.
A lively and collectible small-format work, available exclusively through this gallery.
Before proceeding to checkout, don’t forget to explore and collect the rest of the Small Format collection. Thank you.
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